Oct 26, 2016

Annual Research Schedule

  • February – Mobile Use
  • March – Seeds/Planting Intentions
  • April – Agricultural Brand Quality
  • June – Machinery/Equipment
  • August – AgWeb Audience Research
  • August – Crop Protection
  • August - Dairy
  • October – Harvest
  • November - Cattle
  • December – Trucks/ATVs


Find the most recent research studies below. For more information, please contact your National Account Representative.

National Media Use Study

Ag Media Research studies the media usage habits and preferences of agricultural producers and growers. This study was conducted for Farm Journal and designed to be comparable to the 2008 NAFB study.

Completed: January 2014

AgWeb 2015 Audience Study

AgWeb's annual study digs into the key questions of digital media use and demographics of AgWeb guests.

Completed: August 2015

Machinery and Equipment Study

An in-depth look into numerous machinery and equipment areas, including tractors, combines, sprayers, irrigation and others. Purchase intentions sprinkled throughout.

Completed: June 2015

Brand Quality Study

An in-depth look into brand affinity for seed, crop protection, tractors, precision ag, ATVs/UTVs and trucks.

Completed: May 2015

Seed and Planting Study

An in-depth look into 2015 seed selection and planting intentions. Some buying insight is in here as well, including decision timing.

Completed: March 2015

Mobile Study

An in-depth look into mobile device ownership and usage in agriculture. This year, the text messaging questions were expanded to include information needs.

Completed: February 2015

Pickup Truck Study

A more robust study than has been done in the past but the third annual study. This year, the study digs deeper into to leasing and truck size breakouts

Completed: December 2014

Cattle Study

The first annual Cattle study delved into rancher issues, animal handling and animal health issues.

Completed: November 2014

Harvest Study

The first annual harvest study delved into what growers were thinking during and after harvest, including what to do differently and yield results.  

Completed: October 2014

Crop Protection Study

The annual crop protection study delved into types of treatment, corn rootworm and weed resistance. 

Completed: August 2014

Dairy Industry Study

The annual dairy industry study looked at a variety of areas, including employee management, animal health and animal handling. 

Completed: August 2014







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