Jul 20, 2018

Company Leaders

The Team
Executive Team     Sales Team

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Andy Weber, CEO 

Andy Weber is a seasoned executive with 30+ years of senior management experience in business-to-business media. In 2000, he became CEO of Farm Journal Media, the country's leading agricultural media company with print, television, radio, newsletter, database, Internet and live event properties and services.

Prior to Farm Journal, Weber held senior executive positions with global media and information leaders ReedElsevier, Disney/ABC and ThomsonReuters. He spent the first eight years of his career in agricultural media, first in sales for AgriMarketing magazine, then in sales and publishing management for Vance Publishing.

Under Weber's leadership, Farm Journal has transformed from a leading media company to a fully integrated multimedia and business information company that has nearly tripled in size in the past eight years. Known for its editorial integrity and commitment to service journalism, Farm Journal has also received numerous industry awards, including two prestigious Jesse H. Neal "Grand Neal" awards.

Weber is a frequent media industry speaker and has received numerous industry awards, including Northwestern University Medill School of Journalism's 2012 McAllister Top Manager Fellowship and Crain's Media Business magazine Top CEO Innovator for 2011. He holds a degree in agricultural journalism from the University of Wisconsin-Madison.

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Steve CusterPresident and COO

Steve Custer is the president and COO of Farm Journal Media. Custer has worked in a variety of industries, but his first love is serving American farmers. He grew up in rural Iowa in the shadow of his family's farm equipment business. After graduating from Michigan State University, he worked at Leo Burnett, DDB Needham and Young & Rubicam in both Chicago and New York before returning to Iowa and agriculture in 1985. He joined Farm Journal Media in 1998 as vice president and director of marketing for Farm Journal's database division. In 2000, he was named publisher of Farm Journal and Top Producer magazines and in 2005, was promoted to division president and promoted to his present position in 2014.
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Jeff PenceDivision President, Broadcast, M&A and Produce

Jeff Pence is division president of the company's broadcast and produce businesses, plus serves as lead in M&A and business development efforts. Prior to Farm Journal Media, Jeff was the president and principle with Qualitron Media, a closely held company that produced and distributed the AgDay and WeekEnd Market Place television programs. The business was acquired by Farm Journal in 1998 and Pence continues senior management responsibilities with the company today. During his tenure with Farm Journal, Pence has also managed the AgWeb, database and ProFarmer divisions. A graduate of Purdue University with a degree in mechanical engineering and a masters from Purdue's Krannert School of Management, Pence is a native of Lafayette, Ind.

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Mitch RoudaChief Revenue Officer

Mitch Rouda is the chief revenue officer at Farm Journal Media, a position he has held since September 2016. Previously, Rouda was president of Farm Journal eMedia (the online division of Farm Journal Media) from June 2010 until his promotion to CRO. From 2000 to 2006, Rouda served as president of Hanley Wood eMedia. From 1987 to 1995 Rouda served as editor-in-chief and associate publisher of Builder magazine, Hanley Wood's flagship title. From 1998 to 2000, he served as an executive with two Internet start-ups: HomeTouch.com and SureSell Multimedia. From 1995 to 1998, Rouda served as a partner and chief operating officer of Trophy Homes, a $50MM homebuilder based in Orem, UT and Las Vegas, NV.


Ron WallDivision President, Publishing & Digital

Ron Wall has spent his entire 40-year career in business-to-business (B2B) media. He joined Farm Journal Media in 2014 as division president. Wall is responsible for the comapny's Publishing and Digital solutions. Wall has experience in all facets of B2B media, including over 25 acquisitions. During his 25 years at PRIMEDIA, he helped grow their B2B division from $20 million to $400 million and resigned as president in 2003 to pursue a new startup company. Wall has been an active meember of Connectiv (formerly American Business Media), spent over eight years on the board of directors of BPA International, serves on the board of advisers for WATT Worldwide Media and has been on FOLIO Top 100 during his career. Ron is a graduate of the University of Missouri's School of Journalism.



Charlene FinckEVP/Chief Content Officer

Award-winning journalist Charlene Finck is EVP/Chief Content Officer of Farm Journal Media where she oversees the company's omnichannel content offerings in the row crop, livestock, produce and ag retail sectors. The lineup includes 26 websites, eNewsletters and apps; 11 magazines; 70 events; and six nationally broadcasted television and radio programs. She served a decade as the 9th Editor of Farm Journal magazine before moving into her executive role. Finck founded the Farm Journal Test Plots program, which independently tests production practices, equipment and technology. Under her leadership, the company launched the Farm Journal Legacy Project, an advocacy effort helping farm families transfer wealth and leadership to the next generation. Today, she devotes her stewardship knowledge and advocacy experience to Farm Journal's Trust in Food platform. The President of the Farm Journal Foundation, she is also a member of the Farm Journal Foundation Board of Directors and the National FFA Foundation Board of Trustees. 

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Will MurphySenior Vice President, Sales 

Will Murphy graduated from the University of Wisconsin-Madison with a degree in agricultural journalism and has spent most of his career in the publishing and sales industry. Murphy came to Farm Journal from Meredith Corp., where he held various management positions, most recently as ad director for Better Homes & Gardens' Wood magazine. He joined the Farm Journal Media team in 2000, and oversees all sales functions within the company.

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Joseph MatthewsSenior Vice President and CFO

Joe Matthews joined Farm Journal Media in 1998. He was previously a manager with Deloitte & Touche and graduated from Temple University.

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Brian ConradyVice President & General Manager, Farm Journal Television

Brian Conrady has been with Farm Journal's broadcast division since 1994. In his first role as executive producer, Conrady managed content for AgDay and helped create and launch WeekEnd Market Place, a weekly program based at the Chicago Board of Trade. He also managed integration of U.S. Farm Report when it was purchased from The Tribune Company in 2005. Conrady was named general manager of Farm Journal Broadcast in 2007. Since that time, he has helped launch two new television programs, Farm Journal College TV and Machinery Pete TV, and he oversaw the addition of radio to the portfolio which now includes AgriTalk, Market Rally, American Countryside and DairyLine. Prior to joining Farm Journal, he was the executive producer at WSBT-TV in South Bend, Ind., and was a news producer at WTAE-TV in Pittsburgh, Penn. He is a graduate of the University of Missouri with a degree in broadcast journalism.

Cliff BeckerVice President, Publishing Director, Livestock

Cliff Becker is a fourth-generation agriculturalist that puts his passion for food and food production into supporting clients' needs in marketing, branding, sales and business development, charting a 33-year career within the food system. Cliff started his career with positions in animal health and publishing sales, before starting a 22-year career with Vance Publishing Corporation, serving as vice-president and publishing director for their food360 division. Cliff joined Farm Journal in 2011. He holds a B.S. in Animal Science from Western Illinois University.

Cliff has served on many boards of diverse food and agricultural organizations, including the past Chairman of the Board of the Animal Agricultural Alliance, Washington, D.c., the American Business Media Ag Council, New York, N.Y., and is the current Chairman, Board of Directors for the Agriculture Business Council of Kansas City, and serves on the Board of Directors for World Dairy Expo, Madison, Wisc., The American Royal, Kansas City, Mo., The National Agricultural Center Center and Hall of Fame, Bonner Springs, Kan., and the Animal Agricultural Alliance, Washington, D.C. Cliff has won multiple awards, including the National Agri-Marketing Association's Career Achievement Award.

m_morgan__small Matt Morgan, Senior Vice President, Digital & Data 

Matt Morgan is senior vice president of digital and data for Farm Journal Media. He is responsible for P&L for Farm Journal's industry-leading portal, AgWeb, and Farm Journal Mobile and also oversees all digital sales for the company. Morgan also has responsibilities for the retailer group, consisting of AgPro and the Greenbook crop protection reference. Morgan joined Farm Journal after spending eight years at Vance Publishing in various management positions which included leading the AgriBusiness division that was comprised of eleven different brands focusing on production agriculture and produce. Matt has deep roots in agriculture. He grew up on a farm in southwest Iowa before his family re-located to Garden City, Kansas. The Morgan family operates a commercial cattle feeding operation and a farrow-to-finish hog operation. Matt is a graduate of Kansas State University with a degree in public relations.

Shannon ShumanVice President, Produce

Shannon Shuman is vice president of Farm Journal Media's produce division, joining after eight years of managing Vance Publishings' fresh produce products. He is responsible for all operations and strategic direction of the Produce Division which includes the 123-year-old iconic brand, The Packer, along with Produce Retailer Magazine, the Produce Market Guide and Fresh Trends consumer report. In addition, Shuman oversees two trade shows - The Packer's Midwest Produce Expo and the West Coast Produce Expo. Shuman has a Masters of Business Administration in marketing from the University of Kansas, along with a Bachelor of Arts in communication from the University of Alabama.
Jenn_Perkins Jennifer PerkinsVice President, Director of Human Resources and Talent Development

Jennifer Perkins joined Farm Journal Media in April 2016 as the VP/director of human resources and talent development. Most recently, Jennifer worked as human resources manager for a Fortune 100 company, where she spent the majority of her time integrating the employees of newly acquired companies. She is a self-proclaimed, "culture steward" and she has a passion for growing and developing employees to reach their full potential. Jennifer graduated from Northwest Missouri State University, and has over 15 years of progressive experience in Human Resources. 

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Doug Catt, Vice President, Crop Division 

Doug Catt is the Vice President of the Crop Division for Farm Journal Media. He is responsible for the P&L for Farm Journal Media Crop publications, including Farm Journal, Top Producer and their events, AgTech Expo, Top Producer Seminar, Tomorrow's Top Producer and Executive Women in Ag. Doug joined Farm Journal with 30+ years of experience in the B2B industry, including Director of Sales for Thomson Veterinary Communications and National Account Manager ans Sales Director of Livestock for Farm Journal Media, before moving into the role of VP of the Crop Division. Doug is a 1983 graduate of Purdue University with a Bachelor's of Science, in Animal Sciences. 





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