May 30, 2015

Company Leaders

The Team
Executive Team     Sales Team

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Andy Weber, CEO 

Andy Weber is a seasoned executive with 30+ years of senior management experience in business-to-business media. In 2000, he became CEO of Farm Journal Media, the country's leading agricultural media company with print, television, radio, newsletter, database, Internet and live event properties and services.

Weber spent the first eight years of his career in agricultural media, first in sales for AgriMarketing magazine, then in sales and publishing management for Vance Publishing's livestock division. Educated at the University of Wisconsin in agricultural journalism, he also pursued tracks in marketing communications and business.

Under Weber's leadership, Farm Journal has transformed from a leading publisher to a fully integrated multimedia company that has nearly doubled in size in the past five years. Know for its editorial integrity and commitment to service journalism, Farm Journal has also received numerous industry awards, including two prestigious Jesse H. Neal "Grant Neal" awards, within the last six years.

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Steve CusterExecutive VP and CFO

Steve Custer is the Executive VP and CFO of Farm Journal Media. Custer has worked in a variety of industries, but his first love is serving American farmers. He grew up in rural Iowa in the shadow of his family's farm equipment business. After graduating from Michigan State University, he worked at Leo Burnett, DDB Needham and Young & Rubicam in both Chicago and New Yorkbefore returning to Iowa and agriculture in 1985. He joined Farm Journal Media in 1998 as vice president of director of marketing for Farm Journal's database division. In 2000, he was named Publisher of Farm Journal and Top Producer magazines and in 2005 was promoted to division president and  promoted to his present position in 2014.
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Jeff PenceDivision President

Jeff Pence is division president of the company's television, newsletter and database businesses. Prior  to Farm Journal Media, Jeff was the president and director of Qualitron Media, a closely held company that produced and distributed the national television programs "AgDay" and "WeekEnd MarketPlace." This business was acquired by Farm Journal in 1998 and Pence continues senior management responsibilities with the company today. From 2002-2008, Pence also managed AgWeb and the company's digital properties. A graduate of Purdue University with a degree in mechanical engineering and a masters from Purdue's Krannert School of Management, Pence is a native of Lafayette, Ind.


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Chuck Roth, Senior Vice President Project Development

Chuck Roth has been general manager of Farm Journal Media's Pro Farmer newsletter division in Cedar Falls, Iowa since 2004. He also serves on the company's senior team as  Vice President Project Development and is a member of the Farm Journal Agricultural Foundation's board of directors. He spent more than 20 years in the Chicago area at Farm Progress Companies, including four years as president, prior to joining Farm Journal. He grew up working with his family's newspaper business in northern Iowa and is a graduate of Iowa State University.
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Mitch Rouda, President, eMedia

Mitch Rouda is president of Farm Journal eMedia (the online division of Farm Journal Media), a position he has held since June of 2010. From 2000 to 2006, Rouda served as president of Hanley Wood e-Media. From 1987 to 1998 Rouda served as Editor-in-Chief and Associate Publisher of Builder magazine, Hanley Wood's flagship title. From 1998 to 2000, he served as an executive with three Internet start-ups:, SureSell Multimedia, and Classified Venture's New Home Network. From 1995 to 1998, Rouda served as a partner and Chief Operating Officer of Trophy Homes, a $50MM homebuilder based in Orem, UT and Las Vegas, NV.
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Will Murphy, Senior Vice President, Sales 

Will Murphy graduated from the University of Wisconsin - Madison with a degree in agricultural journalism and has spent most of his career in the publishing and sales industry. Murphy came to Farm Journal from Meredith Crop., where he held various management positions, most recently as ad director for Better Homes & Gardens' Wood magazine. He joined the Farm Journal Media team Sept. 11, 2000, and oversees all sales functions within the company.







Charlene Finck, Senior Vice President, Editorial & Content Development

Award-winning journalist Charlene Finck became vice president of editorial content and development for Farm Journal Media in 2007. In her role, she oversees for all Farm Journal Media magazines and works closely with the editors of Farm Journal Media's other outlets such as AgWeb, Pro Farmer, "AgDay" and "U.S. Farm Report" to provide the best integrated coverage of agriculture. In 2006 she was named editor of Farm Journal, becoming the ninth person to lead the nation's premiere agricultural magazine. Since joining Farm Journal in 1989, Finck has served as machinery editor, machinery and crop production editor and managing editor.

Prior to joining Farm Journal, she was associate machinery editor for Successful Farming. An agricultural journalism graduate of the University of Missouri, she has won numerous writing awards throughout her career, including American Agricultural Editors Association Writer of the Year award. Her strong ties to agriculture began while working on her family's diversified farm near Mexico, Mo. The operation involved farrow-to-finish hogs, beef cattle, and row-crop production of corn, soybeans, wheat and grain sorghum.


Ron Wall, Division President

Ron Wall joined Farm Journal Media in 2014 as a Division President responsible for the company's magazines, branded events and database-driven solutions. Wall brings more than 20 years of senior management experience to Farm Journal, running businesses from $20 million to $400 million in size at PRIMEDIA, Ascent Media, UBM Canon, and until joining Farm Journal Media, as executive vice president at B2B media giant, Advanstar Communications - where he oversaw the veterinary, pharmaceutical and science divisions. He is an active member of the American Business Media association, sits on the board of directors of BPA International, serves on the board of advisers for WATT Worldwide Media and has served in the same role for Bobit Business Media. Ron is a graduate of the University of Missouri's School of Journalism. 
Cliff Becker, Vice President, Livestock Group Publisher

Cliff Becker is a fourth-generation agriculturalist that puts his passion for food and food production into supporting clients' needs in marketing, branding, sales and business development, charting a 31-year career within the food system. Cliff started his career with positions in animal health and publishing sales, before starting a 22-year career with Vance Publishing Corporation, serving as vice-president, publishing director for their food360 division. Cliff joined Farm Journal in 2011. He holds a B.S. degree in Animal Science from Western Illinois University and attended Northwestern University, Kellogg School of Management, Masters of Publishing Program. Cliff lives on a small ranch in Edwardsville, Kan., with his wife Kristine, and their son Ivan, and daughter, Ruby.
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Brian Conrady, Vice President & General Manager, Farm Journal Television

Brian Conrady has been with Farm Journal's broadcast division since 1994. In his first role as Executive Producer, Brian managed content for AgDay and helped create and launch WeekEnd Market Place, a weekly program based at the Chicago Board of Trade. He also managed integration of U.S. Farm Report when it was purchased from The Tribune Company in 2005. Brian was named general manager of Farm Journal Television in 2007. Prior to joining Farm Journal, Brian was the executive producer at WSBT-TV in South Bend, Ind., and was a news producer at WTAE-TV in Pittsburgh, Penn. He is a graduate of the University of Missouri with a degree in broadcast journalism.

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Joseph Matthews, Senior Vice President, Finance

Joe Matthews joined Farm Journal Media in 1998. He was previously a manager with Deloitte & Touche and graduated from Temple University.




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